Why Social Media Popularity Is Now More Important Than Acting Skill in Nollywood
Nollywood, Nigeria’s thriving film industry, is undergoing a major shift in casting and promotion. Once dominated by talent and acting skills, producers now often prioritize actors with large social media followings. Platforms like Instagram, TikTok, Twitter, and YouTube are reshaping how fans discover and interact with celebrities. For producers and directors, this translates into guaranteed […]
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