Nollywood legend Kanayo O. Kanayo is never one to stay silent when the future of the industry he helped build is at stake. Recently, the veteran actor raised serious concerns about the growing trend of Nollywood filmmakers depending heavily on popular YouTube actors for their movies.
The Risk of Prioritizing Fame Over Craft
According to Kanayo, while platforms like YouTube have opened doors for young talents and created new fan bases, relying solely on those actors could harm the depth and quality of Nollywood storytelling. For him, filmmaking is not just about clicks and instant fame; it is about building lasting careers and crafting stories that touch generations.
“Movie making is not about having a fine face, it’s about being a good actor, a good performer. So, with or without a fine face, that’s what I’ve decided to do. If you don’t like it, well, that’s quite unfortunate.”
“There was an incident many years ago when we were trying to bring up this Nollywood business, about 25 years ago. Some sponsors woke up and started branding actors: ‘this one is not a good one, this one does not sell films.’ They killed the careers of those guys,” he said.
He compared the trend to putting short-term hype above long-term growth, reminding producers that Nollywood became Africa’s biggest film industry through hard work, discipline, and respect for the craft.
Mixed Reactions From Fans and Filmmakers
Many fans agree with him. On social media, some argue that YouTube stars bring fresh energy and attract new audiences who may not usually watch Nollywood films. Others believe that quick fame doesn’t always translate into serious acting chops, and that without proper training, the industry risks lowering its standards.
Filmmakers are also divided. While some directors see YouTube as a breeding ground for discovering raw talent, others feel it should not replace traditional auditions, acting schools, or mentorship from experienced professionals.
Kanayo’s message goes deeper than just casting choices. It’s a call to protect Nollywood’s legacy to balance digital popularity with professional training. And to create space where both new talents and seasoned actors can shine together.
At its heart, Nollywood is about storytelling. If stories are rushed or watered down for the sake of clicks, we risk losing the cultural power that made Nigerian cinema a global force. Kanayo O. Kanayo’s words serve as more than just a warning; they are a reminder that the choices made today will shape what Nollywood looks like for the next generation.
