Mo Abudu’s EbonyLife ON Plus has launched globally, marking a major shift in Nigeria’s digital entertainment space. Available on the App Store and Google Play, the platform introduces a bold model that blends storytelling, education, commerce, and technology. It is built around five branded pillars: Watch It, Learn It, Shop It, Win It, and Live It. EbonyLife ON Plus is more than a streaming service—it’s a lifestyle hub designed to reflect the diverse lives of African audiences.
The platform’s interface allows users to switch easily between watching films, attending masterclasses, shopping curated products, engaging in gamified experiences, and using AI-powered learning tools. Mo Abudu describes it as a space where African stories, innovation, and global ambition come together. EbonyLife ON Plus focuses not just on content delivery but also on ownership and cultural empowerment.
Launch Slate: Originals and Exclusives
EbonyLife ON Plus debuts with a strong lineup of original and exclusive content. Idris Elba’s Lagos-set short film “Dust to Dreams” headlines the launch, offering a cinematic glimpse into urban Nigerian life. Mo Abudu’s productions “Her Perfect Life” and “Iyawo Mi” add emotional depth and social commentary. The Netflix-released series “Baby Farm” expands the platform’s reach into serialized drama. Kayode Kasum’s “Ajosepo” premieres exclusively on EbonyLife ON Plus, showcasing fresh talent and reinforcing the platform’s commitment to diverse Nigerian storytelling.
This curated selection positions EbonyLife ON Plus as a serious contender in Africa’s streaming ecosystem. Its content appeals to both local viewers and the global diaspora.
The Competitive Landscape: KAVA and Circuits
EbonyLife ON Plus enters a market already energized by two other Nigerian platforms: KAVA and Circuits. KAVA, a joint venture between Filmhouse and Inkblot, focuses on commercial cinema and premium Nollywood releases. Circuits operates independently and serves a niche audience across Africa and the diaspora. It emphasizes indie films and experimental formats.
Each platform is testing different business models, pricing tiers, and engagement strategies. While KAVA leans into blockbuster appeal and Circuits builds community through curated storytelling, EbonyLife ON Plus offers a hybrid experience. It merges entertainment with education, commerce, and live interaction. Together, these platforms are redefining local streaming in Nigeria, moving beyond simple content hosting to immersive digital ecosystems.
Beyond iROKOtv: A New Era of Local Streaming
The launch of EbonyLife ON Plus, alongside the rise of KAVA and Circuits, signals a shift in Nigeria’s streaming narrative. iROKOtv once dominated with its Nollywood catalogue. Now, new platforms focus on original content, global partnerships, and user experience. The emphasis has moved from access to engagement, ownership, and innovation.
This new wave reflects broader changes in African media. Creators are reclaiming their stories, platforms are diversifying, and audiences expect more than passive viewing. EbonyLife ON Plus leads this movement, offering a vision of African digital culture built by Africans, for Africans, and shared with the world.
