Indian cinema continues to gain momentum in the U.S, and Baahubali: The Epic is the latest film to make a strong impression. Directed by S.S. Rajamouli, the remastered version combines Baahubali: The Beginning and Baahubali: The Conclusion into one four-hour epic. Distributed by Variance Films, the release follows a successful road show strategy similar to RRR.
A Fresh Take on a Classic Saga
Rajamouli personally oversaw the editing and remastering process, creating a seamless viewing experience. The film includes an intermission and plays like a traditional epic. It tells the story of two generations of warriors, kings, and betrayal, blending action, drama, and mythology.
Premium Screenings and Strong Demand
Baahubali: The Epic opened midweek on 160 premium large-format screens, including IMAX. Due to high demand, theatres added midnight screenings and expanded the release to over 400 locations. The film has already earned more than $800,000 at the speciality box office, showing strong interest from both South Asian and mainstream audiences.
Strategic Partnerships
Variance Films partnered with Arka Mediaworks and the marketing firm Walls & Trends to launch the film in the U.S. In Canada, Prathyangira Cinemas handled distribution. This approach mirrors the successful rollout of RRR, which built buzz through targeted screenings and fan engagement.
Conclusion
With Baahubali: The Epic, Rajamouli continues to expand his international reputation. His ability to craft visually stunning and emotionally rich stories is drawing new fans across cultures. As the film continues its theatrical run, it’s clear that Indian epics are finding a place in global cinema, and audiences are ready for more.
This release not only celebrates the grandeur of Indian storytelling but also proves that well-executed road show strategies can bridge cultural gaps and attract diverse viewers. As demand grows, Baahubali: The Epic may pave the way for more remastered classics and international collaborations that elevate South Asian cinema on the world stage.
