The Nigerian film industry, popularly known as Nollywood, has been undergoing significant changes in recent years. One notable trend is the growing preference for YouTube as a platform for filmmakers to showcase their work.
Nollywood actor and producer Deyemi Okanlawon shares his insights on this shift and the challenges of traditional distribution models.
In a recent appearance on Channels Television’s Rubbin’ Minds, Okanlawon highlighted the increasing difficulties of theatrical distribution for independent producers. According to him, taking a film to cinemas can be daunting due to numerous obstacles, especially for newcomers.
As a result, many serious filmmakers are turning to YouTube, which offers a more democratic platform where anyone can showcase their work without gatekeepers or politics.
Okanlawon noted that YouTube provides a more inclusive platform for filmmakers, allowing them to reach audiences directly. He said, “The cinema route isn’t really to their advantage… YouTube is very democratised.” This shift towards YouTube is significant, as it opens up new opportunities for filmmakers to showcase their work and connect with audiences.
Despite the success of his film at the box office, Okanlawon revealed that profit margins are often thin. He explained, “Your profit is totally different, right? So now you’re looking at how much did I spend? How much did I make? And remember that the entire 130 million cinema ticket sales wouldn’t come to just the producer.” His film earned over ₦130 million at the box office, but he emphasized that the actual profit for producers is significantly less than the total box office collection.
In the end, the actual profit for producers is significantly less than the total box office collection, highlighting the need for prudent financial planning. As the Nigerian film industry continues to evolve, it’s clear that filmmakers are exploring new ways to reach audiences and manage their finances. YouTube’s growing popularity in Nollywood is a testament to the industry’s adaptability and creativity.
